Quantcast
Channel: Corporate Video Production Advice Forum | The Cresta Group » Cresta
Browsing latest articles
Browse All 11 View Live

How to Make a Good Corporate Video Tip #9

The Process – Distribution At big meetings and presentations, videos really shine.  They provide the sizzle, the focus, theme-setting that gets everyone excited about the new product, service,...

View Article



Image may be NSFW.
Clik here to view.

How to Make a Good Corporate Video Tip #10

The Process – Choosing the Right Production Company If you are considering commissioning a corporate video project and you have decided to use a professional producer, here’s how we would go about it...

View Article

Optimism

Optimism A whispered word.  Very quietly, stealthily, the thin bright rays of hope are piercing our national mindset. Not on cable TV of course.  They’re still trying to make the endless debates around...

View Article

Bits, Bytes, Chunks and Epics

We get asked about the issue of length all the time.  Here are some ways to think about it. The average TV spot is 20 seconds.  If you’re envisioning a half hour video, you need to have a fantastic...

View Article

Writing an RFP (Part 1 of 2)

If you are with a large corporation, you probably already have a fairly rigid RFP process in place and people in your purchasing department that will help you develop, or at least review your RFP.  The...

View Article


A Business Case for Corporate Video

As organizations communicate more and more via email, even the strongest  cultures can turn to mush. During the Great Recession, many, if not most companies have cancelled meetings and travel, so that...

View Article

Evaluating an RFP and Choosing the Right Producer (Part 2 of 2)

The number one criteria for choosing the right production company should be their samples.  Period.  View at least three complete productions, not sizzle reels.  If you like what you see, you’ll like...

View Article

Online Corporate Video Tip

Keep it short.  To the point.  Customer/client focused.  Look, it’s just like an e-mail.  If you don’t get your message across in the first few seconds, you’ve lost them.   Forget set-ups.  Forget...

View Article


Corporate Video and Music

What works?  What doesn’t?  And why does it matter? There are three basic reasons why to choose professionally-produced video as a medium for corporate communication*.  (1) most of your stakeholders...

View Article


Why Online Corporate Videos – Latest Stats

In 2013, a number of videos viewed online has increased more than 8 times over the last 6 years. (ComScore)  Cisco predicts online video users will double to 1.5 billion in 2016 and online videos will...

View Article
Browsing latest articles
Browse All 11 View Live




Latest Images