How to Make a Good Corporate Video Tip #9
The Process – Distribution At big meetings and presentations, videos really shine. They provide the sizzle, the focus, theme-setting that gets everyone excited about the new product, service,...
View ArticleHow to Make a Good Corporate Video Tip #10
The Process – Choosing the Right Production Company If you are considering commissioning a corporate video project and you have decided to use a professional producer, here’s how we would go about it...
View ArticleOptimism
Optimism A whispered word. Very quietly, stealthily, the thin bright rays of hope are piercing our national mindset. Not on cable TV of course. They’re still trying to make the endless debates around...
View ArticleBits, Bytes, Chunks and Epics
We get asked about the issue of length all the time. Here are some ways to think about it. The average TV spot is 20 seconds. If you’re envisioning a half hour video, you need to have a fantastic...
View ArticleWriting an RFP (Part 1 of 2)
If you are with a large corporation, you probably already have a fairly rigid RFP process in place and people in your purchasing department that will help you develop, or at least review your RFP. The...
View ArticleA Business Case for Corporate Video
As organizations communicate more and more via email, even the strongest cultures can turn to mush. During the Great Recession, many, if not most companies have cancelled meetings and travel, so that...
View ArticleEvaluating an RFP and Choosing the Right Producer (Part 2 of 2)
The number one criteria for choosing the right production company should be their samples. Period. View at least three complete productions, not sizzle reels. If you like what you see, you’ll like...
View ArticleOnline Corporate Video Tip
Keep it short. To the point. Customer/client focused. Look, it’s just like an e-mail. If you don’t get your message across in the first few seconds, you’ve lost them. Forget set-ups. Forget...
View ArticleCorporate Video and Music
What works? What doesn’t? And why does it matter? There are three basic reasons why to choose professionally-produced video as a medium for corporate communication*. (1) most of your stakeholders...
View ArticleWhy Online Corporate Videos – Latest Stats
In 2013, a number of videos viewed online has increased more than 8 times over the last 6 years. (ComScore) Cisco predicts online video users will double to 1.5 billion in 2016 and online videos will...
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